New PDF release: Advertising, Sex, and Post-Socialism: Women, Media, and

By Elza Ibroscheva

Advertising, intercourse, and Post-Socialism explores the position of advertisements and the intake it promotes in altering cultural perceptions of intercourse and femininity around the Balkan quarter. Elza Ibroscheva theorizes how the selling of gender identities that has taken position within the years of post-socialist transition has essentially affected the social, monetary, and political positioning of ladies. ads is likely one of the significant “factories” of cultural signification, and as such, serves because the so much ubiquitous vessel of world norms of gendered selves. moreover, ads serves as a literacy software for studying the grammar of intake, learning the ideologies of femininity and intercourse prior to and after the cave in of the socialist undertaking, in addition to the present portrayals of femininity in ads in contemporary Bulgaria. This booklet offers a revealing examine the mechanisms of ways post-socialist norms of sexual habit are being engendered, and what function media play during this transformative process.

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Advertising, Sex, and Post-Socialism: Women, Media, and Femininity in the Balkans by Elza Ibroscheva


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